How it works

Design that runsin the backgroundof your business

Most design services explain themselves with the word "unlimited" and a shrug. Here's what really happens after you sign up: who does the work, how it moves, how fast it comes back, and what to do when launch week sets everything on fire.

The Deer Designer team working together around a laptop

Deer Designer Team

7 designers, 1 pod

Day one

You get a team, not a ticket number.

Every account gets a pod: the same people on your brand every single time. They're named and visible in your account from the start, so you always know who's doing the work.

Creative Director

Your quality firewall. Reviews and approves every deliverable. Included, not an upsell.

Senior Designers

Your brand's muscle memory. The same hands on every request, no re-explaining, no resets.

Production Designers

The resizing, variations, and grind, handled at machine speed so the humans stay on the craft.

Client Success Manager

So you're never the one chasing status updates. The pod runs itself.

Specialist pool

When your project needs it, we pull in specialists from a vetted bench: motion designers, illustrators, web developers, brand designers and more. Already briefed. No extra cost.

Freelancers forget you between projects. Your pod never stops learning you.

How your pod gets to know your brand

Onboarding depth scales with your plan. The goal is the same on all three: your first brief shouldn't need a twenty-minute explanation.

  • Core

    Self-serve brand setup

    Drop your logos, fonts, guidelines and a few examples you love into your brand library. Your first request can go in the same day.

  • Pro

    Guided onboarding

    We build your brand system with you, so your pod works from a proper foundation instead of squinting at a PDF from 2019.

  • Partner

    Immersion workshop

    A working session with your creative director before the first brief. Your pod starts roughly where an in-house team would be after a month.

The loop

From "we need this" to finished file in five steps.

This is the loop every request runs through, whether it's a single Instagram post or a 40-slide investor deck.

Tell us what you need

Start a request in Buckboard with a sentence. Buckboard shapes it into a proper brief and prompts you for what's missing: sizes, copy, references, the do's and the don'ts. No discovery call to explain what you meant.

Pro tip: references beat adjectives. "Like this, but warmer" gets you further than three paragraphs about "modern but approachable".

Your pod picks it up

The request goes to the right person inside your pod. Senior designers take the thinking work (concepts, web, decks, branding). Production designers take the volume (resizes, variations, adaptations). Motion, video and development pull in the specialist pool. You see where everything stands at all times.

The first draft comes back already checked

Not a rough sketch of a rough idea. An actual first version, checked against your brand and your brief before it reaches you, with creative director review on complex work. First drafts land in 12 to 48 hours depending on your plan.

Point at the thing, don't describe the thing

Drop a pin on the design or the video frame and say what you want changed. Revisions are unlimited, and they jump ahead of new briefs in your own pipeline, so half-finished work never sits behind something you submitted yesterday.

Approve, download, move on

Source files always (Figma, Adobe, Canva) plus the exports you need: PDF, PNG, JPG, SVG, MP4, GIF. Everything stays in your library, so next time you need a variation, your pod already knows where it lives.

How slots work

Slots are the only thing you're
actually choosing.

Every plan gets the whole pod and every discipline. What changes is how much moves at once. A slot is one piece of work actively in production. One slot, one thing being designed right now. Four slots, four things.

Same plan, same week. Most subscriptions hold the slot while you review, so Request 2 only starts on Friday after you approve on Thursday. At Deer Designer the slot is released the moment work lands with you, so four requests move through the same week.

The part that matters:
when a slot frees up

Your slot is held only while the work is with us. The moment it lands with you for review, the slot is released and the next thing in your pipeline starts. You are never charged capacity for sitting in your own inbox.

  1. Queued

    Waiting in your pipeline, in the order you set.

  2. In production

    Your pod is working on it. This is the only stage that uses a slot.

  3. With you for review

    Slot released. Next request starts immediately.

  4. Approved

    Files delivered, filed in your library.

Most subscriptions hold the slot until you approve. So a decision-maker on holiday costs you a week of what you paid for. Ours doesn't.

That's why one slot here ships more than one slot somewhere else.

2 Slots

A Monday on Pro

  • Slot 1

    • Instagram carousel
      Done by EOD
    • Email header
      Starts right after
  • Slot 2

    • Landing page design
      Continues Tuesday & Wednesday
The carousel goes to you for review on Monday afternoon, so slot 1 is already on the email header before you've even opened it. Meanwhile the landing page keeps slot 2 busy for a few days. Nobody waits on anybody.

What slots are not

  • A daily ration. When one task goes to review, the next one starts. No "one request per day" nonsense.
  • A time bank. You're not buying hours, so nobody's counting how long your logo "cost".
  • Credits that roll over. A slot is open capacity, like a reserved desk. An empty desk today doesn't give you two tomorrow.
  • A surcharge on complex work. A landing page uses the same slot as a social post. It just holds it longer.

The ground rules

  • Add as many requests as you like. You order the pipeline, we pull from the top.
  • Up to twice your slot count can sit with you in review at once. Past that, we'll nudge you before starting more.
  • A request with no response for 10 business days archives itself. Reopen it any time, it rejoins the pipeline.
  • A Webflow landing page runs through slots. Custom-coded builds beyond that get scoped as a project instead.

Typical timings

How long things actually take.

Real patterns, not marketing promises. The clock starts when the brief is complete. If something's missing, we ask first, and your slot isn't used while we wait.

Type of workTypical turnaroundIn plain words
Social postsingle size~24 business hoursOften template-based; smaller creative lift
Banner ad setseveral sizes~24 business hoursAdaptation from a direction, not a full new concept
Email templatedesigned~24 business hoursStructured layout with a clear scope
Simple illustrationor icon~24 business hoursBounded, single-piece creative
Landing pagedesign, not codedAbout 1–3 business daysMultiple sections; direction plus execution
Pitch deckup to ~15 slidesAbout 2–3 business daysConcept, layout, and polish together
Ebook or multi-page PDF10+ pagesAbout 2–3 business daysVolume plus consistency across sections
Video edite.g. social clip from existing footageAbout 2–4 business daysSpecialist craft and structured output
Full brand kite.g. logo, type, colors, templatesAbout 3–5 business daysStrategy plus many linked deliverables
Coded landing pagee.g. WebflowAbout 3–5 business daysTwo separate 1-slot requests (design & dev). Pro & Partner can run them in parallel; Core runs them back to back.
Complex motione.g. 30–60s pieceAbout 4–5 business daysStory, boards, animation… multiple specialist steps

First drafts: 24–48 hours on Core, 24 hours on Pro, 12–24 hours on Partner. Bigger pieces like a full site or an explainer video get scoped and scheduled rather than dropped in the queue.

Where AI fits

Humans design. AI does the admin.

You're hiring a design team, not a prompt. AI sits in the plumbing so your designers spend their hours on the part that needs taste.

The machinery

What AI handles

  • Turning your one-line request into a structured brief
  • Routing it to the right person in your pod
  • Quick visual directions before anyone invests hours
  • Checking production work against your brand library
  • Speeding up the grind: resizes, variations, cleanup
The people

What your pod handles

  • Every design decision, from concept to final file
  • Knowing your brand, and knowing when to break the rules
  • Creative director review on complex work
  • Reading your feedback and the intent behind it
  • Telling you when an idea won't work (politely)

Busy weeks

Launch week is not a normal week.

So you've got four pressure valves, from free to “we just landed a huge client”.

  1. Included

    Emergency swap

    Free

    Once a month per slot, interrupt whatever's in production and start your urgent thing instead.

  2. Add-on

    Rush lane

    $199/task

    Same-day turnaround on a single urgent task, without touching the rest of your pipeline.

  3. Pro and Partner include it

    Overdrive

    $349/week

    Adds a whole extra slot for seven days when the entire week is on fire. Needs three business days' notice; Pro includes one a quarter, Partner two.

  4. Permanent

    Add a slot

    From $899/mo

    When your slots are always full, add one for good. More work running in parallel, not a longer queue.

Staying in the loop

No email chains.
No "any update on this?"

FAQ

The questions people actually ask.

How fast can we get started?−

Sign up, set up your brand library, and your first request can go in the same day. First drafts come back in 12 to 48 hours depending on your plan.

What if my brief is vague?+

Start with a sentence and Buckboard helps turn it into a brief your pod can work from. Add the goal, copy, dimensions, references and anything you definitely don’t want. The clearer the brief, the faster the team can get to the useful part.

Can I talk to my designers directly?+

Yes. Your pod is visible in your account, and communication stays attached to the relevant request so everyone who needs the context can see it. Your client success manager is there when something needs coordination, clarification, or a human conversation.

What happens if I'm slow to review?+

It releases the slot. The next request in your pipeline can start while you review the previous one, so a busy day or a decision-maker on holiday doesn’t waste the capacity you paid for. You can have up to twice your slot count waiting for review at once. After ten business days without a response, the request is automatically archived. You can reopen it whenever you’re ready. It simply goes back into your pipeline instead of jumping ahead of active work.

What if the work just isn't clicking?+

You don't have a designer, you have a pod. So the fix is usually smaller than you think.

Just tell us. The first thing we do is work out what's actually going wrong, because “it's not clicking” usually means one of two things: the person isn't the right fit for your brand, or the direction was never properly pinned down and everyone's been guessing. Swapping someone fixes the first and does nothing for the second.

If it is the person, we swap that designer. Not the whole team. Your brand memory stays intact, and you're not starting over. No awkward conversation, no notice period.

Can we run more than one brand?+

Absolutely! On every plan. Separate brand libraries, separate guidelines, one subscription.

Do we own the work?+

You do.

Once the work has been delivered and paid for, it’s yours to use. We may showcase selected work in our portfolio unless your agreement or NDA says otherwise.

That's the whole machine.
Want to see it running?

Pick a plan and send your first brief today, or book 20 minutes and we'll walk you through Buckboard with your own backlog.